Knowledge Base

What to sell on the Amazon marketplace? A guide.

Amazon Marketplace Seller's Guide

With nearly half of the population of the US starting their product hunts through Amazon, it's no wonder if you want to check your luck in amazon selling. 

But you should also know that the Amazon marketplace has more than 350 million unique products. That means whatever you decide to sell, there might be someone who is already selling it on Amazon. 

What I am saying is, if you want to make money through Amazon,  selling just anything won't work. You'll have to choose the best-selling product which would provide a high ROI at a low cost. 

Hmm… are you thinking that that's a little too much to look for? Well… not really, that's why we are here! 

In this blog, we will tell you the top-selling items on Amazon just after explaining how to decide what to sell.

So, shall we? 

 

How to decide what to sell on Amazon? 

The first thing you need to look at while deciding on a product is how much budget you have and how much you are willing to spend. You should look at the shipping cost and Amazon seller fee related to the product. Also, the shipment flexibility; is the product lightweight, strong, and easy to handle. Make sure it is cheap as well. 

Once you've determined all this, here are some ways to figure out what to sell on Amazon. 

1.)Research


You can research popular products on Amazon, on Amazon itself, or on other websites. You can start by selecting a general category with a high ROI possibility and narrow down your search to specific products until you settle on the product you want to sell. 

Look for Amazon bestsellers, list out products you are interested in and check whether they have search volume. 

 

2.)Find the gaps in the market


If you go deep and search specifically for a product, you might find some gaps in the market where the search results are low. If you can find a gap, that's an opportunity you could convert on. 

You can find the market gap by reading customer reviews. If a customer is talking about a specific item they couldn't find on Amazon, that's your chance right there. 

3.)Find Products with Less Competition 

While searching for what products to sell, go for the ones with less competition. Go for specific terms and products that are niche. 

For example, if you are searching for earphones, there will be thousands of results. But if you are looking for earphones without rubber buds, there would be fewer results. Aim for such less competitive items. There is more chance of these becoming bestsellers because the people searching for such specific terms are more likely to convert. 

What To Sell on Amazon.

Now that we have given you a basic idea about how to approach what to sell, let's look at some top-selling items on Amazon for inspiration. 

 

1.)Books



Amazon started as an eCommerce store for books and it is still one of the popular categories on Amazon. As more and more people depend on online shopping to buy books, thanks to the variety of collections and impressive prices. 

If you want to start selling on Amazon, books are a great option as you can buy books in bulk and sell through Amazon to gain a great profit. 

2.)Electronics 



Electronics is a hot category on Amazon which gives impressive deals and offers to customers. Electronics are in high demand, and it would be a good category to start selling on Amazon. If you can acquire electronic goodies in bulk and sell them through Amazon, it would bring in an impressive ROI. 

 

3.)Fashion & Clothing



The fashion and clothing segment, including dresses, accessories, and shoes are the stunning category of Amazon with lots of customers looking for the best deals and fashion. 

The thing to note is that the segment is saturated with lots of sellers, so if you are deciding to go for this, make sure you select a unique product within a reasonable price range. 

Remember. on Amazon, people are not looking for branded clothes. They want discounts. 

Final thoughts. 

Selling on Amazon can undoubtedly bring you tremendous profit, only if you can choose the right product to sell. Once you have decided on what to sell, there are several platforms like Xena intelligence to ensure that your product is performing well, and you are generating enough profit. 

Before all that, make sure you are selling something of value, and we hope the tips and suggestions we gave help you make the right decision.